ABOUT
LIVING WELL
NUTRACEUTICALS

OUR STORY

What started as a focus on back pain has evolved into a global movement helping millions of people with various types of muscle, joint, and nerve pain. Our mission is simple, but it drives everything we do:

  • We empower you with the knowledge and tools to live a pain-free life, free from dangerous drugs and risky surgeries.
  • We're committed to providing premium natural supplements as well as the latest health breakthroughs, while providing a first-class experience to our valued customers.
  • We believe the most powerful person in your healthcare journey is YOU. Our goal is to be your trusted guide, showing you how your body works and providing effective, natural solutions that put you back in control.

MEET OUR FOUNDERS

We are a group of passionate and dedicated health, fitness, and wellness experts, and we work with a board of certified medical doctors and advisors to offer special reports, books, podcasts, newsletters, videos, and other health information resources to help you live a healthier and happier life.

We understand that wellness is a journey, and we are here for our customers every step of the way. We strive to give people the resources needed to live healthy and free lives. To fulfill this mission, we've assembled a Medical Advisory Board of pioneering doctors, surgeons, and wellness experts who share our vision.

They are the brilliant minds who help us ensure every article you read, every product you use, and every piece of advice you receive is safe, effective, and worthy of your trust. This isn't just our company. It's our calling. And we are honored to be a part of your journey to a healthier, happier, and more active life.

Jesse Cannone

Founder & CEO

Jesse is CEO of Living Well Nutraceuticals and The Healthy Back Institute®. As a personal trainer and post-rehabilitation specialist, Jesse has helped hundreds of clients with special conditions, including stroke recovery, Parkinson's and back pain. His certifications include Post-Rehabilitation Specialist, Specialist in Performance Nutrition, Advanced Level Fitness Trainer and Master Fitness Trainer.

A vivid researcher and author, Jesse has interviewed hundreds of health experts around the world. His interviews are published in our monthly Live Pain Free® print newsletter. His published books include The 7-Day Back Pain Cure and The End of All Disease.

Steven Hefferon

Product Development Specialist 

Steve is a co-founder and the product development specialist at Living Well Nutraceuticals. He is also a nationally recognized sports massage therapist and post-rehab specialist. Steve has helped numerous world-class athletes return to the field or track and continue to excel after an injury.

From the beginning, Steve has been integral in the development and testing of new products. He helped create the best-selling Lose the Back Pain® System, which has helped more than 65,000 back pain sufferers in more than 100 countries.

Dr. Brian Paris

Medical Advisory Board / World-Renowned Chiropractor

Dr. Brian Paris earned his Doctorate of Chiropractic degree from Life University in Marietta, Ga., and his Bachelor of Science degree in Kinesiological Sciences from the University of Maryland, College Park.

In addition to developing several wellness programs, Dr. Paris consults with healthcare practitioners and companies nationwide. He is also a sought-after Holistic Performance Coach, known for organizing and conducting retreats, live workshops, and developing holistic corporate cultures.