Your joints shouldn't decide how you live.
FREE SHIPPING ON ALL ORDERS OVER $XXX
Your joints shouldn't decide how you live.
Tell us what you'd love to get back to doing. In about a minute we'll build you a simple, personalized path forward — free.
01
Tell us your
goal
02
Answer 4 easy
questions
03
Get your plan &
starting point
Free
About 60 seconds
No obligation
20+
YEARS OF EXPERIENCE
100%
EXPERT GUIDANCE
90
DAYS GUARANTEE
US BASED
CUSTOMER SUPPORT
What do you want to get back to doing?
Tap the one that matters most right now. You can change it later.
Nothing to type. No account Creation.
Choose the area that affects you most day to day.
Pick the closest one — there is no wrong answer.
Be honest — this only helps us pitch things at the right level.
Example — answer above to build your own
Walk farther and more comfortably, without planning the day around it.
Goal:
Knees
Walk longer
Stiffness
Somewhat active
01 — SUPPORT
Ten minutes for knees
Heal-n-Soothe each morning, on an empty stomach — the one product we would start you on.
Step 01 · see below
02 — MOVE
Daily support you take once
A short routine for knees, built to be done at home with no equipment.
Video · from the HBI library
03 — LEARN
Why stiffness happens
One short read on what tends to change in the body — no jargon, no scare tactics.
Article · 4 minutes
04 — RECOVER
What to do afterwards
Heat, rest and topical support on the days you do more than usual — including after walking longer.
Guide · plus optional Rub on Relief
05 — TRACK
A check-in every two weeks
One question: is walking longer feeling easier? Your plan adjusts from your answer.
Email or phone · your choice
Your plan stays free. Only step 01 has anything to buy and it comes with the 90-day guarantee.
This plan is educational and based only on what you told us. It isn't a diagnosis or medical advice — check with your doctor before starting anything new.
Here's where we'd start.
Step 01 of your plan is the only part with anything to buy. Steps 02–05 are yours either way.
STEP 01 OF YOUR PLAN
RECOMMENDED FOR YOUR PLAN
Heal-n-Soothe®
A daily systemic enzyme blend — the product HBI is best known for. One capsule routine, taken between meals.
Why this was recommended for you
Deliver every 30 days
Cancel anytime online or by phone.
BEST VALUE
$XX.XX
per month
Just once
One bottle, no recurring delivery.
$XX.XX
one time
Also part of your plan, if you want it later: Rub on Relief — a topical cream for the days you overdo it. Not needed to start.
Why your body may feel different as you age
Three things tend to change together. None of them mean you're finished moving — they mean your body needs different support than it did at forty.
Cushioning thins
The soft cushioning between bones gradually gets thinner with the years, so the same movement can feel harder than it used to.
Movement shrinks quietly
Discomfort makes you move a little less. Moving less makes stiffness worse. Most people don't notice the loop until a walk feels long.
Recovery takes longer
Your body still repairs itself — it just takes more time and more help than it once did, which is where daily support and rest habits matter.
Dr. Brian Paris,
He has been helping people from all walks of life to become pain-free and enjoy more active and fulfilling lives for many years now. He’s a leading health expert and has been featured in numerous major media including TED Talks, NBC TV and more. He earned his Doctorate of Chiropractic from Life University, and his Bachelor of Science degree in Kinesiological Sciences from the University of Maryland, College Park, with a focus in biomechanics. He also holds a certification in Neuromuscular Therapy.
Built on decades of experience.
20+ years
helping people understand pain, movement and mobility — through education first, products second.
Experts
Founder-led, with named advisors where verified.
Education
A library of guides, videos and courses on movement.
Natural approaches
Formulas and habits built around natural wellness.
Customers
[XXX,XXX] people served — verify before publishing.
Because this isn't really about your joints.
Walk without thinking about every step.
Spend a whole afternoon in the garden.
Travel without planning everything around your body.
Keep up with the people you love.
Keep saying yes to life.
Stories, not star ratings.
People who started where you are
ARTHRITIS · HANDS & KNEES
"[Quote — what she can do now that she couldn't before.]"
Before — [what was hard]
Journey — >[what she tried first]
After — [what changed]
[Name], [age] · [City, ST]
STIFFNESS · MORNINGS
"[Quote — the first hour of the day, in his words.]"
Before — [what was hard]
Journey — >[what she tried first]
After — [what changed]
[Name], [age] · [City, ST]
BACK & HIPS · TRAVEL
"[Quote — the trip she almost cancelled.]"
Before — [what was hard]
Journey — >[what she tried first]
After — [what changed]
[Name], [age] · [City, ST]
Why people choose The Healthy Back Institute
Education first
Understand what may be happening in your body before you buy anything.
Your goal, not our catalog
One recommendation chosen for the thing you want to get back to doing.
Real people on the phone
US-based support for plan questions, not just order questions.
Try it with confidence.
If it doesn't help you get closer to your goal, call or email us within 90 days and we'll refund what you paid. You don't need to return an empty bottle, and you don't need a reason.
90-day money-back guarantee
Secure checkout
Encrypted payment, no data sold.
Customer service
Phone 1-800-XXX-XXXX
Ships in [X] business days. Returns are prepaid.
Subscription clarity
Every 30 days, price shown above, cancel online in two clicks.
Practical questions, plain answers.
Still unsure? Call 1-800-XXX-XXXX and a person will pick up.
Lorem ipsum is a standard placeholder or "dummy" text used across graphic design, publishing, and web development to preview layouts and typography
Lorem ipsum is a standard placeholder or "dummy" text used across graphic design, publishing, and web development to preview layouts and typography
Lorem ipsum is a standard placeholder or "dummy" text used across graphic design, publishing, and web development to preview layouts and typography
Lorem ipsum is a standard placeholder or "dummy" text used across graphic design, publishing, and web development to preview layouts and typography
Lorem ipsum is a standard placeholder or "dummy" text used across graphic design, publishing, and web development to preview layouts and typography
YOUR LIFE BACK PLAN
Your life is still yours.
Tell us what you want to get back to doing. We'll help you take thebfirst step toward the movement, comfort and activities that matter most.
Free · Personalized · About 60 seconds · No obligation
Prefer to talk it through? Call 1-800-XXX-XXXX
HBI was founded in 2003 by Jesse Cannone, CFT, CPRS, MFT and Steve Hefferon, CMT, PTA, two nationally recognized fitness and post-rehab specialists.
All material herein is provided for information only and may not be construed as personal medical advice. No action should be taken based solely on the contents of this information; instead, readers should consult appropriate health professionals on any matter relating to their health and well-being. The publisher is not a licensed medical care provider. The information is provided with the understanding that the publisher is not engaged in the practice of medicine or any other health-care profession and does not enter into a health-care practitioner/patient relationship with its readers. The publisher is not responsible for errors or omissions.
If you want to use an article on your site, this content may be copied in full, with copyright, contact, creation and information intact, without specific permission, when used only in a not-for-profit format. If any other use is desired, permission in writing from the Healthy Back Institute is required. © 2026 LoseTheBackPain.
All RIghts Reserved. No Drug Company Funding or Advertising on This Site!