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Your joints shouldn't decide how you live.

Tell us what you'd love to get back to doing. In about a minute we'll build you a simple, personalized path forward — free.

01
Tell us your
goal

02
Answer 4 easy
questions

03
Get your plan &
starting point

Free

About 60 seconds

No obligation

20+

YEARS OF EXPERIENCE

100%

EXPERT GUIDANCE

90

DAYS GUARANTEE

US BASED

CUSTOMER SUPPORT

Question 1 of 4

What do you want to get back to doing?

Tap the one that matters most right now. You can change it later.

✓
Walk longer
Walk longer
Get through a walk without planning around it.
✓
Garden again
Garden again
Kneel, bend and dig without paying for it later.
✓
Travel more
Travel more
Airports, car rides and long days on your feet.
✓
Grandchildren
Play with my grandchildren
Get down on the floor — and back up again.
✓
Stay active
Stay active
Keep the exercise routine you already care about.
✓
Everyday movement
Enjoy everyday movement
Stairs, chairs, car doors, the first hour of the day.
Something else
Tell us in your own words — one short line is plenty.
→
YOUR LIFE BACK PLAN

Example — answer above to build your own

Walk farther and more comfortably, without planning the day around it.

Goal:

Knees

Walk longer

Stiffness

Somewhat active

01 — SUPPORT

Ten minutes for knees

Heal-n-Soothe each morning, on an empty stomach — the one product we would start you on.

Step 01 · see below

02 — MOVE

Daily support you take once

A short routine for knees, built to be done at home with no equipment.

Video · from the HBI library

03 — LEARN

Why stiffness happens

One short read on what tends to change in the body — no jargon, no scare tactics.

Article · 4 minutes

04 — RECOVER

What to do afterwards

Heat, rest and topical support on the days you do more than usual — including after walking longer.

Guide · plus optional Rub on Relief

05 — TRACK

A check-in every two weeks

One question: is walking longer feeling easier? Your plan adjusts from your answer.

Email or phone · your choice

Your plan stays free. Only step 01 has anything to buy and it comes with the 90-day guarantee.

This plan is educational and based only on what you told us. It isn't a diagnosis or medical advice — check with your doctor before starting anything new.

YOUR LIFE BACK PLAN

Here's where we'd start.

Step 01 of your plan is the only part with anything to buy. Steps 02–05 are yours either way.

STEP 01 OF YOUR PLAN

RECOMMENDED FOR YOUR PLAN

Heal-n-Soothe®

A daily systemic enzyme blend — the product HBI is best known for. One capsule routine, taken between meals.

Why this was recommended for you

  • Chosen for walking longer — the goal you picked, not a general catalog pick.
  • Supports everyday comfort and recovery in the knees.
  • One capsule routine that fits the morning habit in step 02 of your plan.

Deliver every 30 days

Cancel anytime online or by phone.

BEST VALUE

$XX.XX

per month

Just once

One bottle, no recurring delivery.

$XX.XX

one time

90-day money-back guarantee
Free shipping over $XX · US-based support

Also part of your plan, if you want it later: Rub on Relief — a topical cream for the days you overdo it. Not needed to start.

Why your body may feel different as you age

Three things tend to change together. None of them mean you're finished moving — they mean your body needs different support than it did at forty.

Cushioning thins

The soft cushioning between bones gradually gets thinner with the years, so the same movement can feel harder than it used to.

Movement shrinks quietly

Discomfort makes you move a little less. Moving less makes stiffness worse. Most people don't notice the loop until a walk feels long.

Recovery takes longer

Your body still repairs itself — it just takes more time and more help than it once did, which is where daily support and rest habits matter.

Dr. Brian Paris,

He has been helping people from all walks of life to become pain-free and enjoy more active and fulfilling lives for many years now. He’s a leading health expert and has been featured in numerous major media including TED Talks, NBC TV and more. He earned his Doctorate of Chiropractic from Life University, and his Bachelor of Science degree in Kinesiological Sciences from the University of Maryland, College Park, with a focus in biomechanics. He also holds a certification in Neuromuscular Therapy.

Built on decades of experience.

20+ years

helping people understand pain, movement and mobility — through education first, products second.

Experts

Founder-led, with named advisors where verified.

Education

A library of guides, videos and courses on movement.

Natural approaches

Formulas and habits built around natural wellness.

Customers

[XXX,XXX] people served — verify before publishing.

Because this isn't really about your joints.

Walk without thinking about every step.

Spend a whole afternoon in the garden.

Travel without planning everything around your body.

Keep up with the people you love.

Keep saying yes to life.

Stories, not star ratings.

People who started where you are

ARTHRITIS · HANDS & KNEES

"[Quote — what she can do now that she couldn't before.]"

Before — [what was hard]

Journey — >[what she tried first]

After — [what changed]

[Name], [age] · [City, ST]

STIFFNESS · MORNINGS

"[Quote — the first hour of the day, in his words.]"

Before — [what was hard]

Journey — >[what she tried first]

After — [what changed]

[Name], [age] · [City, ST]

BACK & HIPS · TRAVEL

"[Quote — the trip she almost cancelled.]"

Before — [what was hard]

Journey — >[what she tried first]

After — [what changed]

[Name], [age] · [City, ST]

Why people choose The Healthy Back Institute

Education first

Understand what may be happening in your body before you buy anything.

Your goal, not our catalog

One recommendation chosen for the thing you want to get back to doing.

Real people on the phone

US-based support for plan questions, not just order questions.

Try it with confidence.

If it doesn't help you get closer to your goal, call or email us within 90 days and we'll refund what you paid. You don't need to return an empty bottle, and you don't need a reason.

90-day money-back guarantee

Secure checkout

Encrypted payment, no data sold.

Customer service

Phone 1-800-XXX-XXXX

Shipping & returns

Ships in [X] business days. Returns are prepaid.

Subscription clarity

Every 30 days, price shown above, cancel online in two clicks.

Practical questions, plain answers.

Still unsure? Call 1-800-XXX-XXXX  and a person will pick up.

  • How does my personalized plan work?

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  • How long does the assessment take?

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  • Is this suitable for older adults?

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  • Can I cancel recurring delivery?

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  • Who can I contact for support?

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YOUR LIFE BACK PLAN

Your life is still yours.

Tell us what you want to get back to doing. We'll help you take thebfirst step toward the movement, comfort and activities that matter most.

Free · Personalized · About 60 seconds · No obligation

Prefer to talk it through? Call 1-800-XXX-XXXX

HBI was founded in 2003 by Jesse Cannone, CFT, CPRS, MFT and Steve Hefferon, CMT, PTA, two nationally recognized fitness and post-rehab specialists.

All material herein is provided for information only and may not be construed as personal medical advice. No action should be taken based solely on the contents of this information; instead, readers should consult appropriate health professionals on any matter relating to their health and well-being. The publisher is not a licensed medical care provider. The information is provided with the understanding that the publisher is not engaged in the practice of medicine or any other health-care profession and does not enter into a health-care practitioner/patient relationship with its readers. The publisher is not responsible for errors or omissions.
If you want to use an article on your site, this content may be copied in full, with copyright, contact, creation and information intact, without specific permission, when used only in a not-for-profit format. If any other use is desired, permission in writing from the Healthy Back Institute is required. © 2026 LoseTheBackPain. 

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